It's Sales Conversions That Matter Most
Posted by ~Ray @ 2007-12-12 18:07:21
Do you undergo or change the services of an SEO specialist? What is their primary focus? If its to get you to the top of the search engines then let me warn you in todays online world search engine ranking is not and should not be the primary focus of any SEO specialist. If it is then let me say one thing they are not a specialist find a new SEO!
A true SEO does not just focus on search engine ranking. This is the bet of the past. Todays top SEO specialists know and understand the examine engines how they work their algorithms and how to increase sales in a number of ways.
It shouldnt. As an example lets say your website is listed on the first summon of Google for a certain search call but NOT receiving many sales then I would say that your SEO is NOT producing the results you should be looking for. However if youre not change surface on the top 5 pages in explore but you HAVE increased sales over the past X months then I would say your SEO IS showing signs of success.
Now lets compare your sales to your website traffic and determine your conversion evaluate. If your SEO has doubled your traffic over the past X months but your sales have not doubled since then then I would say you be to re-focus on whats most important. First focus on getting more sales with less traffic. After youve accomplished this then you and your SEO can work on increasing your website traffic because at that inform you should be able to manifold your sales by doubling your merchandise. Yet without this foundation in place you will just be wasting your time money and energy since youre not focusing on the conversion of sales from your website traffic.
In terms of sales conversions receiving 100 sales on 1000 website visitors is better than 200 sales on 5000 visitors because the conversion of sales with 1000 visitors is much higher than the conversion of sales with 5000 visitors - its actually four times higher. If you focus to increase your sales from the 1000 visitors first and after youve increased that to say 200 sales thats when it should be time to cerebrate to increase your merchandise - because with 5000 visitors you will now receive 1000 sales instead of the previous example of 200.
I dont convey to be throwing all these numbers at you to confuse you my whole inform is the fact that sales conversions should be you and your SEO specialists main focus. If you can learn to bear on this idea of increasing sales conversions. Im 100% confident you will see tremendous improvements for your business.
As you can see there is more to SEO then just search engine ranking. The top SEO specialists of today ordain experience this and focus on increasing your sales rather than focusing to change magnitude your ranking in the search engines. If your SEO specialist does not think this way then like I said before get away fast and sight a new one who believes this is the path to success. Sales are the bread and butter of any business. Do you want more sales or do you be better search engine ranking? The choice is yours! Do whats best for your business.
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